Can’t find what ur looking for? Make it yourself! Sojie Beauty started because I could no longer find a lip balm of mine on Amazon. It helped with my dark lips that I struggled with and made me feel very insecure, so now that it went permanently out of stock out of the blue, I was like, why don’t I just make it myself? The best ideas come from randomly being up at 3 am. A rush of ideas just came to mind about all the products I could create, if they weren’t already being made, why don’t I just make them? The human brain is truly infinite, despite being in a very competitive & oversaturated market. What makes Sojie so different is that I didn’t just do your regular versagel, coconut oil, castor oil, jojoba oil, mica, glitter & done. I wanted to go pro.I saw what other lip glosses were like. Sojie isn’t just ur average lip gloss. Sojie is a force. Sojie is something that was supposed to be a DIY project turned full-blown creative outlet. Sojie is the indescribable satisfaction of mirror-like shine in one swipe.Sojie was born to bring lips the love they deserve — with glossy, hydrating formulas handmade in small batches. Every tube is crafted with love and a commitment to confidence, formulated by me, for girls like me — with ingredients that feel good and look even better. We’re not just pretty, we’re purposeful. Sojie Beauty is designer for your lips, inspired by soft beauty, melanin, and everyday glam.